JB Cutting Visits NeoCon

June 10 – 12, 2013

Written by guest blogger and President of JB Cutting, Debra Behring


I awoke early Monday morning excited to attend NeoCon 2013.  NeoCon is the largest design show for commercial interiors in the US.  Being in the 3DL thermoforming industry, I was thrilled to see what new and exciting things are happening in commercial interiors. As I stepped onto the streets of Chicago at 8 am, a haze of fog and the hustle and bustle of people heading to the Merchandise Mart electrified the city.

Walking through the doors of the Merchandise Mart (the world’s largest commercial building and design center) was overwhelming.  I made my way up to the 3rd floor which houses the permanent exhibits;  these exhibits are set up year-round and companies such as Hon, Steelcase and Herman Miller use these spaces as extensions of their showrooms.  These permanent exhibitions include health care, retail, government, institutional, residential and hospitality interiors. Next, I ventured up to the 7th and 8th floors where most of the temporary exhibitors were located.  I was especially impressed with the Interiors and Sources Materials Pavilion on the 8th floor.  They were highlighting unique products such as printable HPL featuring a logo printed on it, backlit panels and honeycomb metal panels just to name a few.  I went to the show expecting to see a lot of wood-type products.  To my surprise, glass, metal, fabric and sustainable materials dominated.

After several hours of walking from exhibit to exhibit and from floor to floor, I decided to call it a wrap.  NeoCon is one of those shows you can’t just pop in to for a few hours; you need to take your time and have patience.  Will I go back next year?  Yes, with a veteran show-goer in tow and a carefully crafted plan of attack!